The customer experience doesn’t stop when the sale closes or when a customer leaves your premises. It extends to every customer interaction, whether in person, online, or on the phone.
From this, we can gather that taking great care of our customers leads to repeat business and ultimately a profitable business. But, we’re guessing you already knew that…
What you may not realize though, is that companies that really understand their customers can actually predict a customer’s needs, recommend other products, and better target their marketing.
One study says 60 percent of customers are even willing to pay more to ensure a good customer experience. So, by offering a great customer experience, you’ve already set yourself way a part from the crowd!
Creating a wonderful customer experience doesn’t just happen though, even with the best of employees. Companies that are most attuned to their customers take the time and effort to understand them and their needs, and then to create a culture that puts customers first. Sometimes that means changing employee behaviors to help them hone skills like communication, active listening, and conflict resolution.
If you’re looking to change the current customer experience you have in place and make it even better, we’d love to help! Schedule a time to chat with us.