The most effective sales representatives possess certain skills that result in strong sales and loyal, long-term customers. Sales reps working alone can spend years trying to master those skills, all the while losing opportunities and failing to recognize others, leading to barely-made quotas and lower company profits.
Sakes effectiveness can be learned, however. Sales teams that share best practices formally, within the team, develop strong, savvy team members who know how to generate solid leads, identify clients real concerns, and convert sales calls to orders, efficiently. A formal program of best practice sharing helps everyone on the sales team become a better closer.